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Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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April 7, 2026

Nearly Half of Gen Zers and Millennials Prefer a Combination of In-Store and Digital Shopping Channels

Featured In

Generational Shopping Trends 2026

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Chart Title

Nearly Half of Gen Zers and Millennials Prefer a Combination of In-Store and Digital Shopping Channels

Publication Date

April 7, 2026

Sources

Source information is only available to PRO subscribers.

Featured In

Generational Shopping Trends 2026

Topics

Consumer Behavior Generation Z Millennials Generation X Baby Boomers Seniors Digital Shoppers & Buyers In-Store Shoppers & Buyers United States