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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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May 1, 2026

AI Visibility Index: Personal Care & Beauty Leaderboard, April & May 2026

Methodology

Data is from the May 2026 EMARKETER AI Visibility Index. In May 2026, EMARKETER analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories: body care, facial skincare, fragrance, face makeup, eye makeup, lip makeup, haircare, hair color, and oral care. Each query asked ChatGPT for product recommendations using standardized prompts (e.g., "best body lotion," "shampoo for damaged hair"). Queries varied by product type, product attribute, consumer need, target audience, and price tier to capture a representative range of consumer questions for each category.

Featured In

AI Visibility Index: Personal Care & Beauty Leaders & Movers, May 2026

Sources

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Chart Title

AI Visibility Index: Personal Care & Beauty Leaderboard, April & May 2026

Publication Date

May 1, 2026

Sources

Featured In

AI Visibility Index: Personal Care & Beauty Leaders & Movers, May 2026

Topics

Artificial Intelligence (AI)Search Personal Care & Beauty

Worldwide