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February 1, 2026
US Microdrama Viewership Will More Than Double Between 2026 and 2028, (US microdrama viewers in millions and % change, 2025-2028)
Note
Microdramas are scripted vertical video series with episodes about 1-3 minutes long.Methodology
Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.Featured In
Bilt’s “Roomies” nets Webby Awards and sets a blueprint for short-form content strategy TikTok partners with Sundance Institute to tap into the microdrama crazeAlbertsons and P&G turn microdramas into retail mediaInstagram eyes episodic video as CTV viewing opens fresh brand playsTikTok turns microdramas into a brand growth playSources
Chart Title
US Microdrama Viewership Will More Than Double Between 2026 and 2028, (US microdrama viewers in millions and % change, 2025-2028)Publication Date
February 1, 2026