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May 1, 2026

Time Spent on YouTube Continues to Rise While TikTok Usage Stabilizes

Note

Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users ... of each medium.

Methodology

Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.

Featured In

TikTok Marketing 2026

Sources

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Chart Title

Time Spent on YouTube Continues to Rise While TikTok Usage Stabilizes

Publication Date

May 1, 2026

Sources

Featured In

TikTok Marketing 2026

Topics

Social Media Usage Social Media Users

Z-Internal

Time Spent on YouTube Continues to Rise While TikTok Usage Stabilizes | EMARKETER