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April 22, 2026
US GenAI Assistant Users Who Are Open to AI Advertising vs. Agentic AI Commerce, by Generation, Jan 2026 (% of respondents in each group)
Note
Data was provided to EMARKETER by Mod7 Research Strategy.Methodology
Data is from the April 2026 Mod7 Research Strategy report titled "Beyond AI Adoption: Trust, Value Exchange, and the Limits of Growth." 1,068 US adults ages 18+ were surveyed online during January 2026. Following quality assurance screening, the final sample was n=881. Results were weighted against the US population for age, gender, income, region, and other factors.Chart Title
US GenAI Assistant Users Who Are Open to AI Advertising vs. Agentic AI Commerce, by Generation, Jan 2026 (% of respondents in each group)Publication Date
April 22, 2026