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Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

April 1, 2026

CTV Will Surpass Primetime Linear TV in US Upfront Ad Spending in 2026

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Chart Title

CTV Will Surpass Primetime Linear TV in US Upfront Ad Spending in 2026

Publication Date

April 1, 2026

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Source information is only available to PRO subscribers.

Topics

TV Ad Spending TV Connected TVs United States