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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

January 20, 2026

Advanced Home Screen Creatives Significantly Lift Ad Likeability and Recall Among CTV Viewers

Featured In

Home screen CTV ads offer a high-attention path to results

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Chart Title

Advanced Home Screen Creatives Significantly Lift Ad Likeability and Recall Among CTV Viewers

Publication Date

January 20, 2026

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Source information is only available to PRO subscribers.

Featured In

Home screen CTV ads offer a high-attention path to results

Topics

Connected TVs TV Advertising Creative Advertising Consumer Attitudes on Marketing United States