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November 12, 2025

CTV Ad Buyers Now Prioritize Outcomes Among Their KPIs

Methodology

Data is from the November 2025 Olyzon and EMARKETER Survey “2026 CTV Optimization." 124 CTV ad buyers worldwide were surveyed during November 2025. Among those surveyed, 78 were from agencies and 46 were from B2C companies. Olyzon is an agentic CTV advertising platform.

Featured In

Ad Measurement Trends H1 2026

Sources

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Chart Title

CTV Ad Buyers Now Prioritize Outcomes Among Their KPIs

Publication Date

November 12, 2025

Sources

Featured In

Ad Measurement Trends H1 2026

Topics

Connected TVs Marketing Measurement Surveys

Z-Internal

Advertising Performance Metrics

Worldwide