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January 23, 2026
Most Social Users Turn to Health Influencers, With Younger Generations Leading the Charge
Methodology
Data is from the January 2026 EMARKETER Survey "US Digital Health 2026." 2,138 US consumers ages 15-80 were surveyed during December 18, 2025-January 2, 2026. The survey was conducted to gauge consumers' behaviors, attitudes, and experiences related to the discovery and research process for digital health products and services. It identifies the channels for seeking health information and provider reviews, the settings where healthcare services are accessed, and the factors influencing consumers’ decision-making and behavior. Respondents are consumers who have conducted research for medical information online. The respondents were selected to closely align with the US population on the criteria of age, gender, household income, and race. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.1 percentage points at the 95% confidence level.Featured In
Healthcare Influencers and Creators 2026Sources
Chart Title
Most Social Users Turn to Health Influencers, With Younger Generations Leading the ChargePublication Date
January 23, 2026