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December 1, 2025
Netflix Has a Significant Lead in Time Spent Among Both Active Users and the Overall Population
Note
Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users ... of each medium.Methodology
Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.Featured In
US Time Spent With OTT Streaming 2026Sources
Chart Title
Netflix Has a Significant Lead in Time Spent Among Both Active Users and the Overall PopulationPublication Date
December 1, 2025