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February 1, 2026
Social Amplification Spending Will Surpass Creators' Sponsored Content Revenues by 2028
Note
Social network amplified content ad spending estimates represent revenues generated by social networks from US advertiser spending to amplify creator content. Boosting, whitelisting, and other amplification of creator posts, handles, or assets used as the ad unit are included. Organic-only creator ... posts with no paid distribution are excluded. Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing updates, comments, photos, or other content.Methodology
Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.Chart Title
Social Amplification Spending Will Surpass Creators' Sponsored Content Revenues by 2028Publication Date
February 1, 2026