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January 28, 2026

Social Platforms' Automated Systems Align With Many Key Areas of Focus for Marketers

Methodology

Data is from the January 2026 Interactive Advertising Bureau (IAB) "2026 Outlook Study." 205 US ad buyers at agencies (53%), brands (44%), and other (3%) were surveyed between November 24, 2025 and January 16, 2026. Respondents held the positions of C-level, president, executive vice president, senior vice president, vice president, director, manager, and below.

Featured In

Social Media’s Automated Campaign Tools

Sources

Interactive Advertising Bureau (IAB)

Share

Chart Title

Social Platforms' Automated Systems Align With Many Key Areas of Focus for Marketers

Publication Date

January 28, 2026

Sources

Interactive Advertising Bureau (IAB)

Featured In

Social Media’s Automated Campaign Tools

Topics

Social Media Marketing Digital Advertising Artificial Intelligence (AI)United States

Social Platforms' Automated Systems Align With Many Key Areas of Focus for Marketers | EMARKETER