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January 30, 2026

Improvements That Would Yield Greater Investment in Digital Audio Ads According to Marketers Worldwide, Nov 2025 (% of respondents)

Improvements That Would Yield Greater Investment in Digital Audio Ads According to Marketers Worldwide, Nov 2025 (% of respondents)

Note

Respondents were asked, "What improvements in digital audio would yield a greater investment in digital audio advertising? Pick all that apply."

Methodology

Data is from the January 2026 Amazon Ads and EMARKETER Survey "Audio Advertising." 100 marketers worldwide were surveyed during November 2025. All respondents were personally involved with audio and video ad campaigns at their organization. Of those surveyed, 61% work at agencies and 39% at brands. Most are decision-makers (69%), with 31% contributing to audio and video ad campaigns.