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January 14, 2026
While YouTube Is Catching TV for Total Viewers, It Still Trails Significantly for Time Spent
Note
Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users ... of each medium.Methodology
Time spent estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.Chart Title
While YouTube Is Catching TV for Total Viewers, It Still Trails Significantly for Time SpentPublication Date
January 14, 2026