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January 12, 2026
Importance of Loyalty Program Attributes Among US Adults, by Generation, Oct 2025, (% of respondents in each group)
Methodology
Data is from the January 2026 Deloitte report titled "The 2025 Deloitte Consumer Loyalty Program Survey." 5,564 US adults ages 18+ who are loyalty program members were surveyed online during September-October 2025.Chart Title
Importance of Loyalty Program Attributes Among US Adults, by Generation, Oct 2025, (% of respondents in each group)Publication Date
January 12, 2026