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May 1, 2025

CTV Overtook Traditional TV in Time Spent Among Adults for the First Time in 2025, (average hrs:mins spent per day with connected TV (CTV) vs. traditional TV by US adults, 2020-2027)

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Chart Title

CTV Overtook Traditional TV in Time Spent Among Adults for the First Time in 2025, (average hrs:mins spent per day with connected TV (CTV) vs. traditional TV by US adults, 2020-2027)

Publication Date

May 1, 2025

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Source information is only available to PRO subscribers.

Topics

Time Spent with Media Connected TVs TV United States

CTV Overtook Traditional TV in Time Spent Among Adults for the First Time in 2025, (average hrs:mins spent per day with connected TV (CTV) vs. traditional TV by US adults, 2020-2027) | EMARKETER