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October 1, 2025

Subscription OTT Streaming Is the Most Popular in Canada and the US, But Is Common Elsewhere As Well

Subscription OTT Streaming Is the Most Popular in Canada and the US, But Is Common Elsewhere As Well

Note

Traditional distribution includes IPTV, cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.

Methodology

Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
Subscription OTT Streaming Is the Most Popular in Canada and the US, But Is Common Elsewhere As Well | EMARKETER