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December 3, 2025

TikTok Users Ages 25-44 Tend to Take Action After Discovering a Product on the Platform

TikTok Users Ages 25-44 Tend to Take Action After Discovering a Product on the Platform

Methodology

Data is from the December 2025 Edison Research "The Infinite Scroll: A TikTok Report." 2,253 US teens ages 13+ and adults were surveyed online during October 3-29, 2025. Results have been weighted to reflect the national population ages 13+ by gender, age, and geography according to the US census.

Featured In

TikTok’s young, diverse audience fuels standout discovery and buying behaviorTikTok introduces Nearby feed, boosting local discovery and organic reachMillennial TikTok users are the platform's most active shoppers

Sources

Edison Research

Chart Title

TikTok Users Ages 25-44 Tend to Take Action After Discovering a Product on the Platform

Publication Date

December 3, 2025

Sources

Edison Research

Featured In

TikTok’s young, diverse audience fuels standout discovery and buying behaviorTikTok introduces Nearby feed, boosting local discovery and organic reachMillennial TikTok users are the platform's most active shoppers
Topics
Social Media MarketingConsumer BehaviorGeneration ZMillennialsUnited States