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October 1, 2025
Types of Targeting US Marketers Prioritize in Connected TV Advertising, July 2025 (% of respondents)
Methodology
Data is from the October 2025 Gracenote report titled "Context is king: Recapturing scale without sacrificing premium reach in CTV advertising." 600 US brand and agency professionals were surveyed online during July 10-20, 2025. All respondents had titles of director or above, and had oversight or influence on marketing and advertising spend.Sources
Chart Title
Types of Targeting US Marketers Prioritize in Connected TV Advertising, July 2025 (% of respondents)Publication Date
October 1, 2025