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November 1, 2025
Benefits of Integrating Marketing Technology (Martech) and Ad Tech Systems Among Marketers Worldwide, Aug 2025
Note
Respondents were asked, “What benefits have you experienced from integrating martech and adtech systems? (Select all that apply.)"Methodology
Data is from the November 2025 EMARKETER and Zeta Global “Martech/Adtech Convergence Survey." 138 marketers worldwide who use ad tech/marketing technology (martech) tools were surveyed during August 2025. Among those surveyed, 104 have partially or fully integrated ad tech and martech systems.Chart Title
Benefits of Integrating Marketing Technology (Martech) and Ad Tech Systems Among Marketers Worldwide, Aug 2025Publication Date
November 1, 2025