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October 1, 2024
Connected TV (CTV) Ad Spending Will Surpass Linear TV in 2027 (billions in US linear TV and CTV ad spending and CTV % of converged TV ad spending, 2024-2028)
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Ad Measurement Trends H1 2025Legacy TV measurement tactics are losing relevance as CTV eclipses linearLinear TV ad spend decline deepens as viewer attention shiftsCTV will soon command one third of total TV ad spendThree trends in CTV that advertisers should watch at Advertising WeekCTV buyers struggle with visibility, campaign confidence due to poor targeting and data gapsChart Title
Connected TV (CTV) Ad Spending Will Surpass Linear TV in 2027 (billions in US linear TV and CTV ad spending and CTV % of converged TV ad spending, 2024-2028)Publication Date
October 1, 2024
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