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January 16, 2025

US Consumers Who Feel Confident in Managing Their Own Health and Wellness, by Generation , Nov 2024 (% of respondents in each group)

US Consumers Who Feel Confident in Managing Their Own Health and Wellness, by Generation , Nov 2024 (% of respondents in each group)

Note

Data was provided to EMARKETER by Collage Group.

Methodology

Data is from the January 2025 Collage Group report titled "Pulse Check on Health & Wellness: How to Solve for Generational Health Concerns." 4,713 US consumers ages 13-78 (Gen Z n=1,015; millennials n=1,259; Gen X n=1,084; baby boomers n=1,355) were surveyed during November 2024. Data was weighted to be representative of the US population for race/ethnicity, Hispanic identity, age, gender, and sexuality.