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November 1, 2024

Linear TV Generates About 6 Times as Many Ad Impressions as CTV (% of US TV ad time spent, TV ad spending, and TV time spent, linear TV vs. connected TV (CTV), 2024)

Linear TV Generates About 6 Times as Many Ad Impressions as CTV (% of US TV ad time spent, TV ad spending, and TV time spent, linear TV vs. connected TV (CTV), 2024)

Description

Linear TV vs. CTV Streaming Shares of time spent, ad exposure, and ad spending

Featured In

US TV and Connected TV Ad Spending Forecasts H2 2024Linear TV still reigns in advertising time

Chart Title

Linear TV Generates About 6 Times as Many Ad Impressions as CTV (% of US TV ad time spent, TV ad spending, and TV time spent, linear TV vs. connected TV (CTV), 2024)

Publication Date

November 1, 2024

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Source information is only available to PRO subscribers.

Featured In

US TV and Connected TV Ad Spending Forecasts H2 2024Linear TV still reigns in advertising time
Topics
TV Ad SpendingConnected TVsTV AdvertisingUnited States
Linear TV Generates About 6 Times as Many Ad Impressions as CTV (% of US TV ad time spent, TV ad spending, and TV time spent, linear TV vs. connected TV (CTV), 2024) | EMARKETER