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September 1, 2024
Viewership of Women's Live Sports Is Increasing Quickly but Still Has Much Room to Expand (millions of US women's live sports viewers, % change, and % of live sports viewers, 2020-2027)
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US Sports Streaming 2024WNBA Finals Game 5 breaks 25-year viewership record, attracting key advertising demographicsWomen’s sports are gaining traction in streaming Women’s sports will be a big opportunity for marketers in 2025Publicis Media launches Women’s Sports Connect to streamline ad buysChart Title
Viewership of Women's Live Sports Is Increasing Quickly but Still Has Much Room to Expand (millions of US women's live sports viewers, % change, and % of live sports viewers, 2020-2027)Publication Date
September 1, 2024
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