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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

September 2, 2025

Retail Membership Services US Adults* Pay for, Aug 2022-Aug 2025 (% of respondents)

Featured In

Uber sees an opportunity to drive more cross-platform activity to accelerate demand Instacart’s FTC settlement fits a familiar enforcement pattern

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Chart Title

Retail Membership Services US Adults* Pay for, Aug 2022-Aug 2025 (% of respondents)

Publication Date

September 2, 2025

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Source information is only available to PRO subscribers.

Featured In

Uber sees an opportunity to drive more cross-platform activity to accelerate demand Instacart’s FTC settlement fits a familiar enforcement pattern

Topics

Females Males Digital Shoppers & Buyers Baby Boomers Adults Generation X Millennials Generation Z United States

Retail Membership Services US Adults* Pay for, Aug 2022-Aug 2025 (% of respondents) | EMARKETER