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July 21, 2025
Most TV Viewers Who Hit Pause Do So for Over 1 Minute, Creating an Ad Placement Opportunity (% of US ad-supported TV viewers who paused TV content recently, April 2025)
Methodology
Data is from the July 2025 Magna Global and DIRECTV Advertising report titled "The Pause: Reaching TV viewers during can't-miss moments." 2,427 US adults ages 18+ were surveyed during March 20-April 16, 2025. All respondents had watched ad-supported TV in the past 24 hours. Respondents completed an online diary detailing their TV viewing habits over a span of 24 hours.Chart Title
Most TV Viewers Who Hit Pause Do So for Over 1 Minute, Creating an Ad Placement Opportunity (% of US ad-supported TV viewers who paused TV content recently, April 2025)Publication Date
July 21, 2025