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June 12, 2025

Creative Strategies Used in Social and Connected TV (CTV) Ads Among US Marketers, April 2025 (% of respondents)

Creative Strategies Used in Social and Connected TV (CTV) Ads Among US Marketers, April 2025 (% of respondents)

Featured In

DirecTV turns CTV idle time into ad timeInteractive ads are becoming a cornerstone of CTV advertisingInteractive CTV ad measurement matures with PubMatic and BrightLine partnership93% of consumers skip or block ads, per Clutch reportThe three forces that will shape CTV’s 2026 growth

Chart Title

Creative Strategies Used in Social and Connected TV (CTV) Ads Among US Marketers, April 2025 (% of respondents)

Publication Date

June 12, 2025

Sources

Source information is only available to PRO subscribers.

Featured In

DirecTV turns CTV idle time into ad timeInteractive ads are becoming a cornerstone of CTV advertisingInteractive CTV ad measurement matures with PubMatic and BrightLine partnership93% of consumers skip or block ads, per Clutch reportThe three forces that will shape CTV’s 2026 growth
Topics
Digital Video Ad SpendingSocial Media MarketingConnected TVsCreative AdvertisingUnited States
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Creative Strategies Used in Social and Connected TV (CTV) Ads Among US Marketers, April 2025 (% of respondents) | EMARKETER