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June 12, 2025

Perceived Effectiveness of Video Ad Types Among US Marketers, April 2025 (% of respondents)

Note

Respondents were asked, "How effective do you feel each video ad type is for achieving your marketing objectives?"

Methodology

Data is from the June 2025 Smartly and EMARKETER Survey "What's Working With CTV and Video Advertising." 220 US marketers, including 146 at agencies and 74 at B2C brands, were surveyed during March 16-April 14, 2025.

Featured In

Disney+ to add vertical video to boost daily engagement Disney+ adds short-form video to capture Gen Z attention and lift time spent Vertical video’s evolution from mobile content format to CTV discovery lever

Sources

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Chart Title

Perceived Effectiveness of Video Ad Types Among US Marketers, April 2025 (% of respondents)

Publication Date

June 12, 2025

Sources

Featured In

Disney+ to add vertical video to boost daily engagement Disney+ adds short-form video to capture Gen Z attention and lift time spent Vertical video’s evolution from mobile content format to CTV discovery lever

Topics

Digital Video Ad Spending Marketing Measurement Surveys United States