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Boost your brand and generate demand with media programs.

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Take a look into our corporate culture and view our open roles.

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Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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April 17, 2025

Reasons That US Connected TV Users Prefer Streaming TV vs. Linear TV, March 2025 (% of respondents)

Featured In

Streaming captures 60% share of TV time as linear erodes

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Chart Title

Reasons That US Connected TV Users Prefer Streaming TV vs. Linear TV, March 2025 (% of respondents)

Publication Date

April 17, 2025

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Source information is only available to PRO subscribers.

Featured In

Streaming captures 60% share of TV time as linear erodes

Topics

Video-on-Demand (VOD)Connected TVs United States