Already have a subscription?Sign In
Log in to see the full chart
Log in or register for a free account to get full, unrestricted access to this chart
Log in to see the full chart
March 25, 2025
US Influencer Marketing Spending Will Top $13 Billion by 2027 (billions in US influencer marketing spending and % change, 2023-2027)
Note
An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population, regardless of follower count. Creators are people or entities that develop original content primarily for digital properties with the purpose of building and monetizing their ... audience. Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts.Methodology
Estimates are based on the analysis of survey and tracking data from various research firms and industry-specific adoption trends of digital marketing tools.Chart Title
US Influencer Marketing Spending Will Top $13 Billion by 2027 (billions in US influencer marketing spending and % change, 2023-2027)Publication Date
March 25, 2025