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February 1, 2025
Nearly Two-Thirds of Gen Z and Millennial GLP-1 Users Feel More Connected to Health-Focused Brands Since Starting the Medication (% of US GLP-1 users, by generation, on their feelings toward health/wellness-focused brands since starting GLP-1s, Jan 2025)
Methodology
Data is from the Febraury 2025 Dentsu report titled "GLP-1s: Impact on Consumer Categories" conducted by Toluna. 1,000 US adults ages 18+, including 200 who have ever been on a GLP-1 drug, were surveyed during January 20, 2025. Data was weighted to be nationally representative across age, gender, region, race, and ethnicity (using the latest publicly available US Ccnsus numbers).Chart Title
Nearly Two-Thirds of Gen Z and Millennial GLP-1 Users Feel More Connected to Health-Focused Brands Since Starting the Medication (% of US GLP-1 users, by generation, on their feelings toward health/wellness-focused brands since starting GLP-1s, Jan 2025)Publication Date
February 1, 2025