OTT Digital Video Will Reach 260.7 Million People, via Numerous Highly Popular Options (millions in US digital video viewers, by format/platform, 2025)
Note
Traditional distribution includes IPTV, cable, satellite, wireless carriers and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks.Methodology
Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.