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April 25, 2025

Ways US Adults Will Change Shopping/Spending If There Are Price Increases Related to Tariffs, by Generation, March 2025 (% of respondents in each group)

Ways US Adults Will Change Shopping/Spending If There Are Price Increases Related to Tariffs, by Generation, March 2025 (% of respondents in each group)

Note

Respondents were asked, "If prices increase further due to tariffs, how would you change your shopping or spending habits?" Data was provided to EMARKETER by Collage Group.

Methodology

Data is from the April 2025 Collage Group "2025 Tariffs Report: Consumer Response to the Promise of Tariffs and the Possibility of Price Hikes." 1,014 US adults ages 18+ were surveyed during March 2025.