Already have a subscription?Sign In
Log in to see the full chart
Log in to see the full chart
March 1, 2025
US Sponsored Content Spending Will Soar Past $10 Billion in 2025, Despite Slowing Growth (billions in US creator revenues from social media sponsored content and % change, 2021-2026)
Note
US-based creators can generate revenues from audiences or brands located inside or outside of the US.Methodology
Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.Chart Title
US Sponsored Content Spending Will Soar Past $10 Billion in 2025, Despite Slowing Growth (billions in US creator revenues from social media sponsored content and % change, 2021-2026)Publication Date
March 1, 2025