Key stat: US creator revenues from social media sponsored content will reach $10.52 billion this year, marking a 15.0% YoY increase, per our March 2025 forecast.

Beyond the chart:

• Creator revenue growth has slowed due to maturation of the influencer market, TikTok's volatility, and recession fears from the ongoing trade war.
• But bright spots remain, including more marketers turning to YouTube and brand deals expanding beyond social to TV and podcasts.

Use this chart: Marketers can use this chart to make the case for diversifying influencer strategies across platforms and to justify investing in tools that facilitate creator partnerships.

Related EMARKETER reports:

• US Influencer Marketing Forecast 2025 (EMARKETER subscription required)
• US Creator Economy 2025 (EMARKETER subscription required)

Note: US-based creators can generate revenues from audiences or brands located inside or outside of the US.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports, and device adoption trends.