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January 21, 2025

Current Investment Strategies for Select Platforms According to US Media Agency Professionals, Nov 2024 (% of respondents)

Methodology

Data is from the January 2025 Pixability "US YouTube & Connected TV Media Agency Survey 2025." 124 media agency professionals in the US were surveyed during November 2024. All respondents work directly on YouTube and/or connected TV campaigns for brand advertisers. Pixability is a technology platform for optimizing video ad campaigns on YouTube and CTV.

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Majority of media agency professionals plan to increase CTV spending

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Chart Title

Current Investment Strategies for Select Platforms According to US Media Agency Professionals, Nov 2024 (% of respondents)

Publication Date

January 21, 2025

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Majority of media agency professionals plan to increase CTV spending

Topics

Digital Video Ad Spending Business Strategies & Trends Connected TVs Social Media Ad Spending United States

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