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November 1, 2024
US Social Commerce Sales Will Surpass $100 Billion in 2026 (billions in US social commerce sales, % change, and % of total retail ecommerce sales, 2022-2028)
Note
Includes products or services ordered by buying directly on the social platform or through clicking links on the social network that leads to the retailer's product page with an immediate purchase option (Facebook Shop, WeChat Mini Programs, linked product ads etc.). Also includes transactions that ... were agreed on social platforms initially but payment took place elsewhere, such as PayPal (e.g., C2C transactions on Facebook Marketplace).Methodology
Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers and social network companies, consumer online buying trends, and macro-level economic conditions.Chart Title
US Social Commerce Sales Will Surpass $100 Billion in 2026 (billions in US social commerce sales, % change, and % of total retail ecommerce sales, 2022-2028)Publication Date
November 1, 2024