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August 7, 2024

US Ad Spending Managed by Agency Holding Companies, Independent Agencies, and Brand-Direct Advertisers, 2019-Q1 2024 (% of total)

US Ad Spending Managed by Agency Holding Companies, Independent Agencies, and Brand-Direct Advertisers, 2019-Q1 2024 (% of total)

Featured In

The Ad Agency Ecosystem 20245 charts: Agency changes, privacy laws, and AI define media planning in 2025

Sources

Advertiser Perceptions

Chart Title

US Ad Spending Managed by Agency Holding Companies, Independent Agencies, and Brand-Direct Advertisers, 2019-Q1 2024 (% of total)

Publication Date

August 7, 2024

Sources

Advertiser Perceptions

Featured In

The Ad Agency Ecosystem 20245 charts: Agency changes, privacy laws, and AI define media planning in 2025
Topics
Brand MarketingAdvertising AgenciesDigital Ad SpendingUnited States
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