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September 1, 2024
US Marketers Who Believe That Last-Click Measurement Is an Accurate Reflection of Platforms' Long-Term Impact on Their Business, July 2024 (% of respondents)
Note
Respondents were asked "Do you believe that last-click measurement is a reasonably accurate reflection of platforms' long-term impact on your business?"Methodology
Data is from the September 2024 Snap and EMARKETER “Media Measurement Survey." 282 US marketers were surveyed during June-July 2024. Respondents included B2B or B2C brand marketers and agencies at companies, or had clients, who spent $500K+ in digital advertising during the past 12 months.Chart Title
US Marketers Who Believe That Last-Click Measurement Is an Accurate Reflection of Platforms' Long-Term Impact on Their Business, July 2024 (% of respondents)Publication Date
September 1, 2024