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Explore our Research →The big answers: EMARKETER Daily quiz
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Jul 25, 2025
Most consumers are seeing AI summaries in search results
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The future of AI in marketing: Asking the right questions
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Hispanic and Black people are underrepresented as doctors
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Diverse consumers are more likely to engage with digital advertising for medicines
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Meta pullback on EU political ads shows how fast platforms can shift policy
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Age-gated platforms are the new marketing battleground
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Deckers and Puma struggle with tariff turbulence and weakening demand
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Jul 25, 2025
While many big-box retailers stumble, one retailer thrives by focusing on the basics
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Jul 25, 2025
Consumers turn to retail therapy—and Labubu—to cope with uncertainty
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Jul 25, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
August 28, 2024
Social Media Platform US Influencers Think Will Be the Next Major Player in Short-Form Video If TikTok Is Sold/Banned in the US in Jan 2025, Aug 2024 (% of respondents)
Note
Respondents were asked, "If TikTok is sold or banned in the US in January 2025, which platform do you think will become the next major player in short-form video content?"Methodology
Data is from the August 2024 First Insight report titled "TikTok's Uncertain Future." 185 US retail decision-makers were surveyed during May 2024 via InsightSUITE. In addition, 435 US influencers with over 10,000 followers were surveyed during August 2024.Featured In
TikTok begins existential court battle for its US businessInfluencers say Meta’s platforms will benefit most if a US TikTok ban ensuesYouTube AI song editing tool could boost Shorts, but TikTok still far aheadInstagram could launch standalone Reels app amid TikTok’s uncertain futureWill a standalone Reels app help Instagram or fragment users?Sources
Chart Title
Social Media Platform US Influencers Think Will Be the Next Major Player in Short-Form Video If TikTok Is Sold/Banned in the US in Jan 2025, Aug 2024 (% of respondents)Publication Date
August 28, 2024
