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March 14, 2024

US Brand and Agency Ad Buyers Who Plan on Increasing Spending in 2024 Due to Legislation and Signal Loss, by Channel, Tactic, and Activation Method, Feb 2024 (% of respondents)

Description

Respondents were asked "As a result of privacy legislation and/or signal loss, do you plan to spend more or less on the following in 2024?"

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Chart Title

US Brand and Agency Ad Buyers Who Plan on Increasing Spending in 2024 Due to Legislation and Signal Loss, by Channel, Tactic, and Activation Method, Feb 2024 (% of respondents)

Publication Date

March 14, 2024

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Source information is only available to PRO subscribers.

Topics

Digital Ad Spending Consumer Privacy & Security Marketing Tactics Programmatic Advertising United States

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