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January 16, 2024
Budgets US Advertisers Are Pulling Spending From to Increase Investment in Programmatic CTV in 2024, Nov 2023 (% of respondents)
Note
Respondents were asked, "Of those who will be increasing investment in programmatic CTV in 2024, where is the budget coming from?"Methodology
Data is from the January 2024 Proximic "2024 State of Programmatic Report." Almost 200 US advertising decision-makers were surveyed during November 14-22, 2023. Respondents were from brands, agencies, and publishers who oversee programmatic advertising at their company.Chart Title
Budgets US Advertisers Are Pulling Spending From to Increase Investment in Programmatic CTV in 2024, Nov 2023 (% of respondents)Publication Date
January 16, 2024