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January 24, 2024
Websites on Which US Consumers Are Most Receptive to Advertising, Q3 2023 (% of respondents)
Note
Respondents were asked, "On which of the following websites would you be most receptive to advertising? Select up to three."Methodology
Data is from the January 2024 Integral Ad Science (IAS) report titled "The State of Brand Safety." 1,095 US consumers ages 18+ were surveyed during Q3 2023.Featured In
Consumers are most receptive to ads on shopping, news, and social media sites How consumers find new brands and products on social media, marketplaces, and brick-and-mortar retail in 5 chartsDespite Google blocking over 5 billion ads, ad-blocker usage is soaringBank Brand Safety on Social MediaX’s brand safety struggles represent a bigger problem for social mediaThe Financial Media Networks ExplainerCommerce Media Explainer 2024Sources
Chart Title
Websites on Which US Consumers Are Most Receptive to Advertising, Q3 2023 (% of respondents)Publication Date
January 24, 2024