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Bank Brand Safety on Social Media
Unpacking the Biggest Risks in 2024 and How Banks Can Address Them
Amid rising political tensions and the proliferation of AI deepfakes, social media presents more brand safety risks than ever for banks. Understanding these risks is essential to safeguarding their brands.
Key Question: What tactics can bank marketers and advertisers use to protect their brand from emerging risks on social media?
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Key Stat: Bank marketers and advertisers need to worry about not only their ads’ content, but also where they appear. Over half of consumers would stop using a brand if its ads ran next to inappropriate content, per a Q3 2023 Integral Ad Science (IAS) survey.
authors
Maria Elm
Contributors
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- Tiffani Montez
- Principal Analyst, Banking
- Amy Rotondo
- Director, US Research
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