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Explore our Research →Consumers want AI to speed up discovery
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Amazon’s ad business benefited from longer Prime Day
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Bank of America just misses revenue expectations for Q2 2025, explores stablecoins
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US retail sales surged in June, defying uncertainty
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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
November 14, 2023
Confidence Level of Marketers Worldwide That Social Media Platforms Deliver a Positive Return on Investment (ROI) for Their Company, Aug 2023 (% of respondents)
Note
Respondents were asked, "How confident are you that each of the following social platforms delivers a positive return on investment for your organization?"Methodology
Data is from the November 2023 Hootsuite "2024 Social Trends Report." 4,281 marketers and 4,508 consumers worldwide were surveyed during August 2023.Featured In
Reddit Pro is platform’s latest offering for brands eyeing organic growthThe rise and stall of BeReal: What's next for the social app?LinkedIn Marketing 2024Marketers confident in LinkedIn’s ability to deliver positive ROIB2C marketers are increasingly eyeing LinkedInLinkedIn’s AI ad campaign tool will launch this fallBeReal brings ads to US after a successful launch in Europe and JapanSources
Chart Title
Confidence Level of Marketers Worldwide That Social Media Platforms Deliver a Positive Return on Investment (ROI) for Their Company, Aug 2023 (% of respondents)Publication Date
November 14, 2023
