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July 1, 2023
US Retail Digital Ad Spending, 2019-2025 (billions, % change, and % of total digital ad spending)
Note
Historical digital ad spending data up to 2015 is derived from Interactive Advertising Bureau (IAB) and PwC data. Retail includes mail order/catalog, restaurants/fast food, drugstores, retail stores, cosmetics stores, and merchants of apparel, home furnishings/textiles, toys, pet food/supplies, ... appliances, jewelry, and general merchandise.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.Chart Title
US Retail Digital Ad Spending, 2019-2025 (billions, % change, and % of total digital ad spending)Publication Date
July 1, 2023