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Explore our Research →Luxury consumers lose faith in the economy
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Nonessential spending slumps amid tariff price hikes
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JIC’s measurement audit shows a sector diversifying beyond Nielsen
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Marketers rush to unify social, CTV strategies
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AI summaries in Google’s news feed could undercut publisher traffic—again
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Jul 15, 2025
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
May 26, 2023
Marketing Tactics That Contribute Most to Achieving Top-of-Funnel Goals According to US B2B Marketers, April 2023 (% of respondents)
Note
Respondents were asked "Which of the following tactics contributes most to achieving top-of-funnel goals?" Data was provided to Insider Intelligence by Ascend2.Methodology
Data is from a May 2023 Wpromote and Ascend2 report titled "2023 State of B2B Digital Marketing." 348 US B2B marketers were surveyed during April 2023. Respondents were from companies with 50 or more employees in a job role of VP/director/manager (49%), owner/partner/C-level (31%) or non-management professional (20%) with annual revenues of less than $10 million (22%), $10-100 million (43%) $100 million-$1 billion (25%), or over $1 billion (10%).Chart Title
Marketing Tactics That Contribute Most to Achieving Top-of-Funnel Goals According to US B2B Marketers, April 2023 (% of respondents)Publication Date
May 26, 2023
