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March 16, 2023
US Adults Who Prefer to Shop In-Store vs. Digitally, by Demographic, Feb 2023 (% of respondents)
Methodology
Data is from the March 2023 Morning Consult report "Smart Cart: Tracking Trends in the Retail Industry." The Morning Consult Retail Monthly Trend Tracker relies on data collected from a monthly sample size of 2,200 to 4,400 US adults. The data are weighted to approximate a representative sample of U.S. adults based on gender, educational attainment, age, race and region.