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February 1, 2023
Adults Worldwide Who Have Learned About a New Product/Brand From an Influencer vs. Who Purchased It, by Generation, Nov 2022 (% of respondents in each group)
Methodology
Data is from the February 2023 Capgemini report titled "What Matters to Today's Consumers: 2023." 11,300 consumers ages 18+ in 11 countries worldwide were surveyed during October-November 2022.Chart Title
Adults Worldwide Who Have Learned About a New Product/Brand From an Influencer vs. Who Purchased It, by Generation, Nov 2022 (% of respondents in each group)Publication Date
February 1, 2023