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February 9, 2023
US Adults Who Are Concerned About the Privacy of Their Health Data on Smartphone Apps, by Generation, Sep 2021 & Jan 2023 (% of respondents in each group)
Methodology
Data is from a February 2023 Morning Consult data release as cited in company blog. 2,200 US adults ages 18+ were surveyed during January 23-25, 2023.Featured In
Consumers’ high use of digital health tools doesn’t match their data privacy concerns Post-Roe, concerns about health apps fade even as privacy risks rise Why marketers should watch the FTC's privacy battle with KochavaConsumers must weigh convenience against privacy with an AI-powered health appSources
Chart Title
US Adults Who Are Concerned About the Privacy of Their Health Data on Smartphone Apps, by Generation, Sep 2021 & Jan 2023 (% of respondents in each group)Publication Date
February 9, 2023